A leader in public relations.
With over 90 awards from the Public Relations Society of America, Carroll Strategies is a leading company for public relations in New Mexico and the Southwest.
When it comes to public relations in New Mexico, Carroll Strategies is the go-to firm, specializing in media, crisis management, public opinion polling and strategy. With over 80 awards from the Public Relations Society of America (PRSA), Carroll Strategies is the leader for public relations for New Mexico and the Southwest. If you want to win in the court of public opinion, you turn to Carroll Strategies to achieve your objective. Your public relations campaign will integrate all avenues of communications, from media to event planning, to achieve tangible results for your business or organization. When planning public relations in New Mexico, it’s best to know the lay of the land, that Carroll knows New Mexico better than anyone. Whether it’s government relations or earned media, no one knows the people or the companies, the elected leaders or the nonprofits, better than Carroll Strategies. You will also have the tools of issue advertising, events, video, polling and more to create the perfect blend of communications for your campaign.
Press Conferences
Press Releases
When you seek to work with the press while doing public relations in New Mexico, you are often using press conferences and press releases to communicate your message to the media. At Carroll Strategies, we are experts at communicating with the media and making our stories have an impact with reporters and editors. It’s not enough to just send along your idea, but you must present your press idea in a professional and creative way to get the reporters interested. If it’s a press conference you need, we know how to position your company or organization in such a way that the press has a respect for your idea. We know how to organize your media pitch, create a good press kit that has credibility with the media, and how to get your message across. Doing the right kind of public relations in New Mexico requires knowing the methods and deadlines of all media outlets, and we do our best to work with the media in a respectful and appropriate way. All in all, while doing public relations in New Mexico, we know how to get results but knowing the rules of the road and sticking by them.
Communications Plans
When doing public relations in New Mexico, it’s best to have a plan and know where you are going. That’s what we do at Carroll Strategies. We develop a solid communications plan that includes messaging, positioning, and strategy for the campaign to come. That’s one of the reason we are known for achieving the objective – because we plan it out and then execute flawlessly. Our plans may include the right kind of integrated campaign, which may include issues advertising, media planning, community outreach, internal communications (to your staff or inside the company), crisis planning, and much more. In addition, while doing public relations in New Mexico, having a plan is essential to getting things done. Each plan has a thorough tactics plan, the “to-do” list, so that we stick to an approved plan of deliverables, or things to get done for you, the client. The communications plan is a way to lay out the entire campaign ahead of us, to allow for client input, and ultimately a way to see how the whole thing fits together.
Crisis Management
First, everyone has a crisis eventually, and it’s best to plan for it. When it comes, it’s best to have a seasoned group of crisis managers around to help you through it. We like to say that our clients come out of a crisis stronger than when they went in, and that’s because we know the right way to reassure the public when doing public relations in New Mexico. There are two types of crisis situations, one that’s long term, like turning around your reputation; and two, a short term crisis like a scandal, a DUI, criminal activity, or embezzlement. In both cases, our crisis managers know what to do to get you through, with a steady hand and strong constitutions. Our clients approve our plan and then watch us take care of the crisis in the most effective way, and when it’s over, they sometimes marvel that their company or organization came out better, even after a crisis! Public relations in New Mexico requires a strong knowledge of crisis planning and execution, and Carroll Strategies comes through.