Baby Draft for NHL

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Every year, there are a lot of drafts, the NFL draft, the NBA draft, the baseball draft, but there's never been a draft like this one. In Pittsburgh, they had a baby draft. Magee Women's Hospital held a draft for newborn babies for the Pittsburgh hockey team, the Pittsburgh Penguins. They held a draft for "Best Hockey Smile" and "Fastest Feet." The babies were only a few hours old in some cases and the winners got knitted hockey skates and hats.   It was all part of the "It's a Great Day for a New Baby," a PR campaign sponsored by the hospital and the hockey team. The hospital delivers the babies and the hockey team gets very young fans. 
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StrategyTom CarrollStrategy, Public Relations, NHL, PR, Albuquerque, Pittsburgh Penguins