Responding to a Horrible Crisis the Right Way

In Pennsylvania this week, a report was published that over 1,000 children were the victims of priest sexual abuse over a 70-year period. The report hit like a bombshell and went national. As crisis managers, we manage crisis situations every week. We recommend telling the truth, active intervention, full accountability, real consequences, and a way forward. If you are wondering how to respond to a crisis honestly, listen to Bishop Lawrence Persico of Pennsylvania. He doesn't lie about it or excuse it or try to justify it. He says it like it is. He takes full responsibility for what happened. He calls it a tragedy. He calls for accountability. And he makes a case that the church will have to earn back the trust of the people. Have a listen.
Click here to listen to the NPR interview. 

Need a PR strategy for your company or issue? Contact us.